Annavita is a brand developed for professional hairdressers, prioritizing hair health and adopting a sustainable beauty approach. While ensuring perfect results in hair salons, it also offers conscious consumers the opportunity to protect and nourish their hair in the best way.

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Offering a wide range of products from hair dye to lightener, from professional care products to supportive products used at home, Annavita develops formulas that both make hairdressers' jobs easier and keep their clients' hair healthy in the long term.

Annavita's professional hair dye sub-brand PURECOLORE offers the most up-to-date color trends in the sector, while being formulated with special ingredients that help hair maintain its natural moisture balance. Thus, it is possible to achieve vibrant and healthy colors without compromising hair health even with regular use.

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Our mission is to support hairdressers in taking their work one step further and establishing a strong and long-term bond with their clients. While we take the salon experience to the highest level with the products we offer to hairdressers, we aim to bring this experience to daily life with our home care products that protect hair health.

With our commitment to sustainable beauty, Annavita, the choice of both professionals and conscious consumers, ensures long-term sustainability of beauty by protecting hair health.